Innotribe: New Economies

9 Sep

Hugh MacLeod Innotribe Ignite Man

Earlier this week, Kosta Peric and Mariela Atanassova kick-started our blogging campaign for the last 2 remaining weeks before we all head for Innotribe in Toronto.

I also just posted two blogs on Digital Identity and Big Data. These are technology subjects.

But we have taken a risk this year by programming three non-technology subjects:

  • New economies
  • Corporate Culture, and
  • Banks for a Better World

That is because we believe there is deep disruptive impact on our companies’ organizational fabric caused by fast ramping up technologies such as Cloud, Mobile, Social, Location, Big Data, and Digital Identity.

They all transform our companies in what John Hagel calls “Knowledge Flows”.


The new art is

to share, manage and create

these new knowledge flows


So when I proposed these non-technology themes to the Innotribe team, I initially thought that the “fil rouge” in all of this was that of The Connected Company, broken down into Connected Teams, Connected People, Connected “Value” like alternative currencies or reputation or influence.

“Value” was always simmering under hood when curating the program for this year, it now just hit me what is really is that links all our themes together, and suddenly I can “name” it.

I believe the encompassing theme is:


“the redefinition of value”


And the “New Economies” is a good illustration of the signals of this emerging new value paradigm.

Our general blurb on for “New Economies” says:

“Is money the only form of transaction value and wealth? What about social currencies? We will expose you to new thinking on new economies such as the trust economy, the intention economy, the relationship economy, the social economy and the ethical economy.”

> but what does that mean ? 🙂

I believe we are witnessing the end of the double accounting system that had its embryonic start long time ago in the Middle Ages.



I believe we account

for the wrong things

I believe we “only” account

for what comes in/out

of the corporate walls


But our companies

have become

“porous” companies


What would happen with the balance sheet of our companies, if we also started accounting for the waste passed-on to next generations? If we would really account for waste, the balance sheets would look quite different and few companies would be in a position to present real growth and real profit. Because we don’t want – at least that is what I believe – fake growth like in a Ponzi scheme. We want growth and profit based on a correct value accounting system.

The balance sheet of course also has an asset side. Here we could start accounting for corporate values and skills like autonomy, transparency, fairness in trade, open, agility through hyper-connectedness, relationships, reputation, social attention, captive versus free customers, openness and accessibility, etc

All these asset topics are also inspirations for several new economy models. SO I truly believe this is a positive story about alternatives for doomsday thinking.

Hence this session on New Economies.

The session will run from 9am – 10:30am on Wednesday 21 Sep 2011 in the Innotribe Space of the conference.

This session is – taken into account the crazy interactive stuff we’ll have done in the previous days – a fairly traditional one, but with the speakers/igniters we have invited, it is impossible that this will be a traditional conference session.

As in all other Innotribe Sessions this year, we have “planted” three groups of people in the audience to provoke and challenge the speakers and the audience:

  • We have six students from the Social Data Lab of Stanford University, injecting the Gen-Y energy
  • We have five really cool folks from Laura Merling’s team. Laura is heading “a start-up within an enterprise”, and her team will sprinkle our sessions with start-up agility, energy and coolness
  • And we have Chris Skinner for Financial Services Club, famous blogger and provocateur.

Inspirational keynotes/igniters



From a content point of view, the session will be conducted by Jerry Michalski from The REXpedition, and probably one of the most connected people I even met in Silicon Valley and beyond. He is a pattern finder, lateral thinker, Gladwellian connector, facilitator and explorer of the interactions between technology, society and business. And he also fun !

  • Gregory J. Rader, Blogger – InTheSpiral ( will open the session. I met Gregory through his blog and we met face to face during one of my trips to the US. He is a really smart young guy, who stepped out of his regular job at a trader’s company to take responsibility for what he loves. He will start with a framework for New Economies for kick-starting our conversation. I want to emphasize it is “a” framework and not “the” framework. As we move through the lenses of the different igniters, we hope that at the end of the session we’ll have a tentative group-sourced model/framework for these new economies. Jerry Michalski, Founder of The REXpedition – this is about the relationship economy – will probably immediately start to challenge the framework.
  • Art Brock, Co-Founder from the Metacurrency Project will put all this in a broader historical and holistic evolutionary perspective; Dan Robles, Founder – Director – The Ingenesist Project will focus on the Sharing Economy. Dan has also been very helpful in promoting this session through his blog. Thank you, Dan !
  • I am particularly proud that we’ll have Umair Haque, Director Havas Media Lab and Author New Capitalist Manifesto. Unfortunately he won’t be able to make it face to face at Sibos, but he will join us via Skype. I strongly recommend that you start exploring his blog on Harvard Business Review , and get an idea of his energizing thinking on new capitalism.
  • Doc Searls, VRM initiative and Alumnus Fellow – Berkman Center for Internet and Society at Harvard and co-author of the Cluetrain Manifesto. Cluetrain was written in April 1999 (!): in here, Doc launched the thesis “Markets are Conversations”. The Cluetrain Manifesto is still as relevant today as in 1999. During this session, Doc will talk about his new and inspiring thinking about the “Intention Economy” also the title for his new upcoming book begin 2012.
  • And last but not least we’ll have Craig Burton, Founder of Novell, and Founder of The Burton Group, and strategic thinker on big infrastructure plays. He deeply believes that SWIFT should open up to the internet in a controlled way – navigating the “Burtonian Innovation Matrix” – and add “accessibility” to its core set of attributes, enabling this way what he calls the “API Economy”.

These value-conversations of course spill-over into our other non-technology themes “Corporate Culture” and “Banks for a better World”. Martine Deweirdt from the Innotribe team well soon update you on these via a subsequent blog/vlog.

I am sure you will very much enjoy “New Economies” and the rest of that values-day. Looking forward to meeting you all at Innotribe Sibos 2011 in Toronto !




Peter @petervan from The Innotribe Team

This post is also cross-posted at


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